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The Very Simple System For Picking Your Trade Shows
Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Before we dive into the Very Simple System, let’s remember that...
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A Mostly Good Holiday Read from Mitch Joel
A Review of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. I think I might like this book, but I may need to read it a few more times before I can be sure just what...
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Why Marketing Needs to Fix the Customer Experience
We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. Last week we saw the...
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The Fish in the Barrel Don’t Like it When You Shoot
We marketers just love a captive audience, don’t we? We like them strapped into pressurized metal tubes at 35,000 feet with nothing to look at but a tiny screen or a drooling neighbor. We like them...
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Still Using Bad Photos? You Need the Other High-Res
Back in May we looked at (and mocked) the silly world of stock images, particularly for business marketers. Photos of sleek call centres, beautiful employees and cult-level enthusiasm are used over and...
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Sometimes Marketing Should Whisper
I don’t know about you, but I’m about hoarse from all the yelling I’ve been doing lately. What with radio, OOH and a bunch of SEM stuff, I’ve been screaming for quite a few weeks now. No complaints:...
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Brand Loyalty Begins with Giving a Sh*t
I think marketers spend a lot of time and calories talking to people who really don’t give a sh*t. We like to call this awareness building –the first stage in our Journey of Unreciprocated Love....
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Is Your Competition Making Stuff Up? Good.
Is there anything prettier than a well-merchandised display of bed and bath linens? I mean, what can beat the crisp, pretty sheets in their perfect little packages arranged by designer, colour, size...
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Stop Apologizing, Start Measuring
There are a thousand reasons to be happy you don’t work for Volkswagen just now. One of them is getting to avoid being part of the orchestra accompanying its Dance Apologetic over the emissions...
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Why Meaning Matters More than Noise
“When everything you do is framed by the question ‘is this product or service worthy of my customer and why?’ it changes everything.” If you know Bernadette Jiwa, this line will feel familiar; if you...
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